The Arab youth’s relationship to the army is one of Generation What’s first surprises. The survey now counts 4,500 respondents and is starting to reveal strong indicators. Once again, at this stage of our project, we can only speak here of “trends” rather than “results”. As we noticed in a previous trend note, 63%…
Read More

The Generation What? survey keeps revealing new surprises. It aims at enabling young people aged from 18 to 34 years old to answer a questionnaire that draws the portrait of their generation throughout the world. The survey was launched a month ago in 8 Arab countries (Morocco, Algeria, Tunisia, Libya, Egypt, Jordan, Palestine and…
Read More

Only recently launched in 5 countries of the Arab world (Morocco, Algeria, Tunisia, Jordan, Lebanon), Generation What?’s campaign has already revealed surprising results. Generation What? allows millennials, the generation aged from 18 to 34 years old, to draw the portrait of their generation, country by country, through an online questionnaire of over 150 questions,…
Read More